Instagram stories have been around for a while now, but they're still not as popular as they could be. It's time to change that! We've rounded up some of our best hacks for increasing your Instagram story views in 2023 so you can start using them right away.
Why are Instagram stories so important?
Instagram stories are a great way to engage with your audience. They’re also a great way to build a community, increase brand awareness and get more followers. Instagram stories are an easy way to get more engagement overall as well because they give you the opportunity to have fun with your audience by posting creative content that is unique and interesting.
Instagram stories are the best way to experiment with content as they expire after 24 hours, however, can be saved as highlights on your profile.
You can use Instagram stories in many different ways – from giving tips on how people can use your product or service, sharing behind-the-scenes footage of what goes on at your company, or giving sneak peeks of upcoming products or services.
Ask a question before you post your Instagram Story.
Before you post a story, ask yourself this: What is the most important question that my followers need to have answered? The answer to this question will help determine what your next Instagram Story should be.
Asking questions that are important to your followers or that they want answered can get them to engage with and comment on your story. Ask questions like "What's your favourite workout?" or "Which is your favourite dish?" These types of engaging questions will keep people entertained while also helping them feel more involved in your account as well as more connected to you as a brand.
It's also important to note that asking multiple-choice questions is one way to get viewers' attention and encourage them to interact with the content within the photo itself—if done correctly! For example: If there are three choices for something like food preference (chocolate, vanilla, or strawberry), then asking for all three choices could result in higher engagement rates when compared to only asking about one flavor choice per photo post (like asking which flavour is best).
Try using branded stickers.
You can use branded stickers to add context to your story. You can also use them as a way to show off your brand and create an exciting experience for viewers. However, the only way this will work is if you have relevant branded stickers that are on-brand with what you’re posting about.
For example, if a restaurant posts about their upcoming cocktails and uses a branded sticker of a car or something generic like that, then it won’t make sense for them because they aren’t using relevant content.
Include links in your Instagram stories.
When you use links in your Instagram story, you can increase engagement with your audience and drive traffic to landing pages. To do this, create a landing page that has the same content as the link but also asks for some information (such as an email address or booking). This can be a great way to get people on board with what you're doing and build up an audience for future posts on other platforms like Facebook or Twitter
Use the countdown sticker.
The countdown sticker is a great way to get people to follow your events or upcoming posts. You can also use the countdown sticker to encourage people to repost your story, leave a comment on it, or tag a friend in it. Adding this simple sticker makes your content more interactive and engaging for viewers.
There are a few different types of countdown stickers for Instagram Stories:
Countdown To Launch (launching a new product or service)
Countdown To Next Post (showing followers when you're going live next)
Countdown To Event (announcing an event)
Experiment with “Ask Me” stickers.
You can use the “Ask Me” sticker to ask your followers questions and gain valuable insight into what they're thinking. You can then use the answers in your next story! This is a great way to get feedback from your audience and understand what they want to see.
Add an emoji slider sticker to your Instagram Story.
You can add an emoji slider sticker to your Instagram Story, which will automatically change when users tap on it. This is a great way to get more views by making your story more interactive and engaging, but you should make sure the emoji slider sticker is relevant to your story before adding it. If you use too many emoji slider stickers in one story or use the same one over and over again, people will stop viewing that particular story.
Use your own branded hashtag in your Instagram Story and encourage people to follow it.
One of the most effective ways to get more Instagram Story views is by using hashtags in your Instagram Story. Hashtags help you connect with other users and find new followers, so it's important to use them in a way that makes sense for your content.
Keep these tips in mind:
Don't use too many hashtags—one or two hashtags should be enough to keep your post relevant and easy to find by other users looking specifically for that hashtag. Any more than that will only distract from what you're trying to say! Try using one keyword per post (if possible) and then following up with another related term each time you upload another photo or video into the same series (for example, "puppies" + "#dog"). This helps ensure consistency across different posts while still allowing room for creativity throughout each piece itself.
Make sure they are relevant—The best thing about hashtags is how specific they can make us feel with our audience; however, this also means there's no need for everyone else who isn't interested in those topics to see them floating around somewhere else either! Always aim for relevance when selecting which terms will represent yourself best as a brand.
Run a poll on an important topic that people can vote on right in your story, like "should we do longer videos?"
Run a poll on an important topic that people can vote on right in your story, like "should we do longer videos?" Make sure it's easy to vote and see the results.
You could get creative with the poll questions, for example, a gym could ask people what their favourite workout is or ask what area they're from (great for building local audiences).
Conclusion
Instagram has been a great platform for brands and businesses to connect with their customers, and stories make it that much easier to do so going into the new year. It’s easy to post content on Instagram Stories, and it can be shared, liked, and commented on by users in real time. The best part is that there are so many different ways you can use these features to grow your audience—and we hope this article gave you some inspiration!