FAQs
What does a social media agency do for property developers?
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A social media agency helps property developers build brand awareness, generate leasing interest, and create demand before and after a development opens. At Creative Era Media, we go beyond scheduling posts — we build a distinct brand identity for each property, develop a community-driven content strategy, and produce photo and video content that makes potential tenants picture their life in your building. The goal is always the same: turn attention into signed leases.
When should a property developer start their social media presence?
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The earlier the better — ideally 6 to 12 months before a development opens. The pre-lease window is the most valuable and most underutilized period in a property's marketing timeline. Building an audience before you open means you have a warm, engaged community ready to convert when units become available. Waiting until opening day means starting from zero when it matters most. We specialize in pre-lease social media strategy for developers who want momentum from day one.
The content that performs best for multifamily developments isn't floor plans or move-in specials — it's lifestyle and community storytelling. Showing potential tenants what it feels like to live in your building and neighbourhood, highlighting the people and culture around the development, and documenting the construction journey all build emotional connection long before a lease is signed. Video, drone footage, and cinematic photography consistently outperform static promotional content in this space.
What kind of content works best for multifamily residential marketing?
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How long does it take to see results from social media for a new development?
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Most developments start seeing meaningful engagement and inbound interest within 60 to 90 days of a consistent content strategy launching. Leasing results — tours booked, applications submitted — typically build over a 3 to 6 month period as brand awareness compounds. When we partnered with JEMM Properties on Hive Sunnyside in Calgary, the building reached 100% occupancy in under a year, with new tenants consistently citing Instagram as the reason they booked their tour. Social media is a long-term investment with compounding returns.
Where is Creative Era Media based and what markets do you serve?
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Creative Era Media is based in Calgary, Alberta, and serves clients across Canada and the United States. We currently work with property developers and hospitality brands in Calgary and are actively expanding into select US & Canadian markets. Our content production team operates locally in Calgary, with vetted creative partners in other markets to ensure the same standard of work regardless of location.
Do you work with businesses outside of Calgary?
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Yes. While we're based in Calgary, Alberta, we work with clients across Canada and the United States. We've produced content for brands in California and have an active expansion into US markets underway. For clients outside Calgary, we coordinate local photo and video production through trusted creative partners while managing strategy, social media, and content direction from our Calgary base. Distance has never been a barrier to delivering great work.
Do you offer photography and video as part of your social media packages?
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Yes — photography, video production, and drone work are core parts of what we do, not add-ons. We believe great social media starts with great content, which is why we handle creative production in-house rather than leaving it to the client. Every retainer includes access to our content production services, ensuring your social media always has the visual quality it needs to stop a scroll and build a brand. We shoot with social media storytelling in mind from the first frame.