Free playbook · For property managers & developers

The Building Launch Playbook

How to launch your building's Instagram and turn viewers into tours.

  • 8 chapters, from pre-launch to paid ads
  • Checklists for launch day and before you run ads
  • The DM and outreach scripts we actually use
  • Instant access, free
Aerial view of Hive Sunnyside at dusk, with residents on the lit rooftop
Hive Sunnyside, Calgary

What's inside

  1. 1Pre-launch
  2. 2Profile setup & community outreach
  3. 3Hospitality in real estate
  4. 4The launch content calendar
  5. 5Talking to renters
  6. 6Measuring tours & leases
  7. 7Connecting paid traffic
  8. 8Video ads that stop the scroll

From the team behind the Instagram launches for Hive Sunnyside, Kit in Kensington and Bridge at Bridgeland in Calgary.

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